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University Ford, Inc.
Durham, NC
Vehicles
161
Avg Markup
-$2,371
At/Below MSRP
161
Models
10
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Super Duty | 44 | 100% | -$2,591 |
| Maverick | 27 | 100% | -$148 |
| Bronco Sport | 25 | 100% | -$2,250 |
| F-150 | 20 | 100% | -$4,025 |
| Explorer | 15 | 100% | -$3,700 |
| Bronco | 8 | 100% | -$3,563 |
| Mustang | 7 | 100% | -$1,714 |
| Expedition | 6 | 100% | -$500 |
| Mustang Mach-E | 5 | 100% | -$4,000 |
| Ranger | 4 | 100% | -$2,000 |
2026 F-150
FordSTX
-$5,000Great Deal
Argon Blue Metallic
MSRP
$49,300
Advertised
$44,300
Durham, NC
At Dealer
2026 Super Duty
FordF-250 XLT
-$4,000Good Deal
Avalanche
MSRP
$75,210
Advertised
$71,210
Durham, NC
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Mustang Mach-ESelect | $39,025 | -$5,500 | 86 | Sep 5, 2026 |
| 2026 RangerXL | $34,045 | -$2,500 | 86 | Sep 5, 2026 |
| 2026 RangerXL | $34,045 | -$2,500 | 71 | Sep 5, 2026 |
| 2027 ExpeditionPlatinum MAX | $88,575 | $0 | 78 | Sep 5, 2026 |
| 2026 MaverickXLT | $34,140 | -$1,000 | 90 | Sep 5, 2026 |
| 2025 MaverickLobo | $35,120 | -$3,000 | 90 | Sep 5, 2026 |
| 2026 MaverickXLT | $34,140 | -$1,000 | 90 | Sep 5, 2026 |
| 2026 MaverickXLT | $34,825 | $0 | 50 | Sep 5, 2026 |
| 2026 MaverickXLT | $34,920 | -$1,000 | 76 | Sep 5, 2026 |
| 2026 BroncoOuter Banks | $63,405 | -$3,000 | 90 | Sep 5, 2026 |