← All dealers
West Herr Ford of Rochester
Rochester, NY
Vehicles
114
Avg Markup
-$2,682
At/Below MSRP
114
Models
10
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 31 | 100% | -$4,903 |
| Explorer | 26 | 100% | -$1,731 |
| Bronco Sport | 17 | 100% | -$2,250 |
| Super Duty | 9 | 100% | -$2,444 |
| Expedition | 8 | 100% | $0 |
| Bronco | 7 | 100% | -$3,000 |
| Maverick | 6 | 100% | -$583 |
| Ranger | 6 | 100% | -$2,000 |
| Mustang Mach-E | 3 | 100% | -$4,000 |
| Mustang | 1 | 100% | $0 |
2026 Explorer
FordActive
-$4,500Good Deal
Space White Metallic
MSRP
$49,935
Advertised
$45,435
Rochester, NY
2026 Explorer
FordST-Line
-$4,500Good Deal
Vapor Blue Metallic
MSRP
$54,645
Advertised
$50,145
Rochester, NY
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 ExpeditionActive | $75,700 | $0 | 78 | Sep 5, 2026 |
| 2026 MaverickLariat | $38,685 | -$1,500 | 64 | Sep 5, 2026 |
| 2026 ExplorerActive | $44,820 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 Bronco SportBig Bend | $33,980 | -$2,250 | 90 | Sep 5, 2026 |
| 2026 Bronco SportOuter Banks | $34,890 | -$2,250 | 90 | Sep 5, 2026 |
| 2026 Super DutyF-250 XLT | $70,675 | -$1,000 | 16 | Sep 5, 2026 |
| 2026 Super DutyF-250 LARIAT | $94,550 | -$1,000 | 50 | Sep 5, 2026 |
| 2026 Super DutyF-250 XL | $52,625 | -$5,500 | 23 | Sep 5, 2026 |
| 2026 F-150XLT | $52,635 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 F-150STX | $47,070 | -$4,500 | 50 | Sep 5, 2026 |