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Pricing posture
Prices above MSRP on some inventory
12% of this dealer's priced Toyota inventory is listed above MSRP — 20 of 162 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
162
Avg Markup
+$447
At/Below MSRP
142
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 32 | 94% | +$20 |
| Tacoma | 24 | 75% | +$1,362 |
| Camry | 22 | 82% | +$308 |
| Sienna | 18 | 94% | +$351 |
| Corolla | 18 | 89% | +$224 |
| Tundra | 14 | 79% | +$1,240 |
| Corolla Cross | 8 | 100% | -$100 |
| Grand Highlander Hybrid | 6 | 100% | $0 |
| 4Runner | 5 | 80% | +$140 |
| Land Cruiser | 5 | 100% | $0 |
| Prius | 2 | 100% | $0 |
| Grand Highlander | 2 | 100% | $0 |
| Sequoia | 1 | 100% | $0 |
| GR Corolla | 1 | 0% | +$4,734 |
| Tacoma Hybrid | 1 | 100% | $0 |
| 4Runner Hybrid | 1 | 100% | $0 |
| Highlander Hybrid | 1 | 100% | $0 |
| Highlander | 1 | 100% | $0 |
2026 Tacoma
Tacoma TRD Sport 4WD
$0Good Deal
Wind Chill Pearl
MSRP
$53,673
Advertised
$53,673
New London, CT
2026 Tacoma
Tacoma TRD Sport 4WD
$0Good Deal
Wind Chill Pearl
MSRP
$56,298
Advertised
$56,298
New London, CT
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius Limited AWD | $38,874 | $0 | 74 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,309 | $0 | 40 | Oct 21, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $86,230 | $0 | 57 | Oct 19, 2026 |
| 2026 SequoiaSequoia 1794 Edition 4WD | $90,472 | +$2,367 | 68 | Oct 19, 2026 |
| 2026 TacomaTacoma SR RWD | $37,973 | $0 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $50,993 | $0 | 34 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $61,503 | +$6,660 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Pro 4WD | $68,095 | $0 | 44 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $54,349 | $0 | 33 | Oct 12, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $69,213 | $0 | 8 | Oct 11, 2026 |