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Pricing posture
Prices above MSRP on some inventory
12% of this dealer's priced Toyota inventory is listed above MSRP — 40 of 329 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
329
Avg Markup
-$2,124
At/Below MSRP
289
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 62 | 100% | -$2,077 |
| Tundra | 57 | 100% | -$3,778 |
| RAV4 | 40 | 8% | +$409 |
| 4Runner | 32 | 100% | -$2,029 |
| Sienna | 24 | 100% | -$2,199 |
| Grand Highlander Hybrid | 20 | 100% | -$1,346 |
| Camry | 19 | 100% | -$1,798 |
| Sequoia | 17 | 100% | -$4,956 |
| Corolla Cross | 10 | 100% | -$1,088 |
| 4Runner Hybrid | 10 | 70% | -$1,397 |
| Corolla | 9 | 100% | -$1,007 |
| Tacoma Hybrid | 8 | 100% | -$2,015 |
| Land Cruiser | 8 | 100% | -$2,501 |
| Grand Highlander | 6 | 100% | -$3,625 |
| Highlander | 2 | 100% | -$3,152 |
| Highlander Hybrid | 2 | 100% | -$2,975 |
| GR Corolla | 1 | 100% | -$1,908 |
| GR86 | 1 | 100% | -$681 |
| Prius | 1 | 100% | -$1,501 |
2026 Tundra
Tundra Limited 4WD
-$4,542Good Deal
Wind Chill Pearl
MSRP
$70,375
Advertised
$65,833
Durango, CO
2026 Tundra
Tundra Limited 4WD
-$3,907Good Deal
Wind Chill Pearl
MSRP
$68,388
Advertised
$64,481
Durango, CO
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 TacomaTacoma SR5 4WD | $41,542 | -$2,047 | 28 | Oct 23, 2026 |
| 2026 4Runner Hybrid4Runner TRD Pro PT4WD | $68,284 | -$2,501 | 48 | Oct 23, 2026 |
| 2026 GR CorollaGR Corolla MT AWD | $40,417 | -$1,587 | 62 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $66,799 | -$2,501 | 46 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $66,229 | -$2,501 | 34 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $69,274 | -$2,501 | 35 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $70,039 | -$2,501 | 46 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $71,219 | -$2,501 | 46 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $68,724 | -$2,501 | 46 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $68,724 | -$2,501 | 46 | Oct 22, 2026 |