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Pricing posture
Does not price above MSRP
3% of this dealer's priced Toyota inventory is listed above MSRP — 37 of 1,375 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
1375
Avg Markup
-$257
At/Below MSRP
1338
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Camry | 304 | 100% | +$0 |
| Tacoma | 272 | 100% | -$1,195 |
| RAV4 | 224 | 93% | +$11 |
| Corolla | 142 | 100% | $0 |
| Tundra | 141 | 97% | +$3 |
| Sienna | 63 | 98% | +$2 |
| Corolla Cross | 62 | 100% | $0 |
| Grand Highlander Hybrid | 43 | 95% | +$5 |
| Tacoma Hybrid | 26 | 100% | -$1,249 |
| Grand Highlander | 21 | 90% | +$9 |
| 4Runner | 19 | 84% | +$16 |
| Sequoia | 12 | 42% | +$58 |
| Land Cruiser | 10 | 100% | $0 |
| Highlander Hybrid | 7 | 100% | $0 |
| GR Corolla | 7 | 100% | $0 |
| 4Runner Hybrid | 7 | 71% | +$28 |
| Prius | 6 | 100% | $0 |
| GR86 | 5 | 100% | $0 |
| Highlander | 4 | 100% | $0 |
2026 Tacoma Hybrid
Tacoma TRD Sport 4WD
-$2,244Good Deal
Black
MSRP
$56,109
Advertised
$53,865
Riverside, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius XLE FWD | $35,226 | $0 | 7 | Oct 22, 2026 |
| 2027 PriusPrius LE FWD | $30,569 | $0 | 7 | Oct 22, 2026 |
| 2027 GR86GR86 Premium MT RWD | $38,899 | $0 | 7 | Oct 22, 2026 |
| 2027 GR86GR86 Premium AT RWD | $38,504 | $0 | 5 | Oct 22, 2026 |
| 2026 GR CorollaGR Corolla DAT AWD | $45,354 | $0 | 7 | Oct 22, 2026 |
| 2026 GR CorollaGR Corolla MT AWD | $42,124 | $0 | 7 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $62,709 | $0 | 7 | Oct 22, 2026 |
| 2026 SiennaSienna XSE FWD | $53,889 | $0 | 40 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $50,255 | $0 | 7 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,635 | $0 | 7 | Oct 22, 2026 |