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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 5 of 635 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
635
Avg Markup
-$1,363
At/Below MSRP
630
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 122 | 98% | -$2,608 |
| RAV4 | 109 | 100% | $0 |
| Camry | 105 | 100% | -$2,267 |
| Corolla | 84 | 100% | -$1,229 |
| Corolla Cross | 48 | 100% | -$688 |
| Tundra | 43 | 100% | -$3,699 |
| Sienna | 36 | 100% | $0 |
| Grand Highlander Hybrid | 26 | 100% | $0 |
| 4Runner | 14 | 100% | $0 |
| Tacoma Hybrid | 10 | 100% | -$1,031 |
| Grand Highlander | 9 | 100% | $0 |
| Land Cruiser | 7 | 100% | $0 |
| Prius | 7 | 100% | -$1,513 |
| Highlander Hybrid | 7 | 100% | $0 |
| Sequoia | 4 | 100% | $0 |
| 4Runner Hybrid | 2 | 50% | +$2,500 |
| GR86 | 1 | 0% | +$2,000 |
| GR Corolla | 1 | 100% | $0 |
2026 Tundra
Tundra Platinum 4WD
-$5,268Great Deal
Lunar Rock
MSRP
$79,712
Advertised
$74,444
Chula Vista, CA
2027 Tacoma
Tacoma TRD Off-Road 4WD
-$3,976Good Deal
Ice Cap
MSRP
$58,775
Advertised
$54,799
Chula Vista, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 GR86GR86 AT RWD | $36,579 | +$2,000 | 60 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $23,787 | -$1,399 | 14 | Oct 21, 2026 |
| 2027 CorollaCorolla SE FWD | $25,877 | -$1,492 | 37 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Nightshade AWD | $60,533 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $38,898 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $39,567 | $0 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $43,028 | $0 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $42,378 | $0 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,778 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $49,193 | $0 | 26 | Oct 21, 2026 |