Pricing posture
Prices above MSRP on some inventory
75% of this dealer's priced Toyota inventory is listed above MSRP — 421 of 558 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
558
Avg Markup
+$386
At/Below MSRP
137
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Camry | 117 | 40% | -$297 |
| RAV4 | 96 | 0% | +$1,252 |
| Tacoma | 89 | 18% | -$40 |
| Corolla | 66 | 32% | +$126 |
| Corolla Cross | 43 | 51% | +$60 |
| Grand Highlander Hybrid | 32 | 0% | +$1,578 |
| Sienna | 32 | 0% | +$1,969 |
| Tundra | 17 | 59% | -$1,126 |
| 4Runner | 15 | 33% | -$252 |
| Tacoma Hybrid | 11 | 0% | +$1,757 |
| Prius | 10 | 60% | +$49 |
| GR Corolla | 9 | 67% | -$384 |
| 4Runner Hybrid | 6 | 0% | +$2,722 |
| Sequoia | 6 | 67% | -$1,409 |
| GR86 | 3 | 0% | +$1,413 |
| Highlander Hybrid | 3 | 0% | +$122 |
| Land Cruiser | 3 | 0% | +$1,080 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
Underground
MSRP
$57,212
Advertised
$53,410
2026 Tacoma
Tacoma TRD Sport 4WD
Supersonic Red
MSRP
$49,738
Advertised
$47,394
2026 Tacoma
Tacoma TRD Sport 4WD
Supersonic Red
MSRP
$48,708
Advertised
$46,395
2026 Tacoma
Tacoma TRD Sport 4WD
Supersonic Red
MSRP
$48,626
Advertised
$46,338
2026 Camry
Camry SE FWD
Underground
MSRP
$33,714
Advertised
$32,714
2026 Camry
Camry SE FWD
Midnight Black Metallic
MSRP
$34,314
Advertised
$33,314
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna XLE AWD | $57,120 | +$5,995 | 23 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross L FWD | $27,734 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $45,405 | +$3,995 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $38,439 | +$3,995 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $47,684 | +$3,995 | 23 | Oct 21, 2026 |
| 2026 CamryCamry Nightshade FWD | $35,293 | -$1,000 | 26 | Oct 21, 2026 |
| 2026 CamryCamry XSE FWD | $42,103 | -$1,000 | 26 | Oct 21, 2026 |
| 2026 TacomaTacoma SR5 4WD | $51,738 | +$7,995 | 50 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $58,008 | +$1,995 | 15 | Oct 19, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $58,038 | +$9,995 | 46 | Oct 19, 2026 |