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Pricing posture
Prices above MSRP on some inventory
80% of this dealer's priced Toyota inventory is listed above MSRP — 225 of 282 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
282
Avg Markup
-$54
At/Below MSRP
57
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Camry | 80 | 11% | +$66 |
| RAV4 | 42 | 0% | +$122 |
| Corolla | 42 | 0% | +$122 |
| Tacoma | 28 | 50% | -$465 |
| Corolla Cross | 23 | 57% | -$161 |
| Prius | 14 | 0% | +$122 |
| Tundra | 10 | 90% | -$878 |
| Sienna | 9 | 0% | +$122 |
| 4Runner Hybrid | 5 | 0% | +$122 |
| Highlander Hybrid | 4 | 100% | -$378 |
| Grand Highlander Hybrid | 4 | 0% | +$122 |
| 4Runner | 4 | 0% | +$122 |
| Land Cruiser | 4 | 0% | +$122 |
| Sequoia | 4 | 100% | -$1,253 |
| Tacoma Hybrid | 4 | 75% | -$878 |
| GR86 | 3 | 0% | +$122 |
| Grand Highlander | 2 | 50% | -$253 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$878Good Deal
Ice Cap
MSRP
$47,383
Advertised
$46,505
Santa Monica, CA
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna LE FWD | $44,626 | +$122 | 26 | Oct 21, 2026 |
| 2027 CorollaCorolla Hybrid LE FWD | $27,318 | +$122 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $35,809 | +$122 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,400 | +$122 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $34,510 | +$122 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,064 | +$122 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,906 | +$122 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $39,215 | +$122 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,710 | +$122 | 53 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $36,675 | -$378 | 47 | Oct 21, 2026 |