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Pricing posture
Prices above MSRP on nearly everything
100% of this dealer's priced Toyota inventory is listed above MSRP — 898 of 899 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
899
Avg Markup
+$1,006
At/Below MSRP
1
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Camry | 192 | 0% | +$122 |
| Tacoma | 191 | 1% | +$263 |
| RAV4 | 122 | 0% | +$1,727 |
| Corolla | 111 | 0% | +$123 |
| Corolla Cross | 63 | 0% | +$193 |
| Tundra | 60 | 0% | +$596 |
| Sienna | 35 | 0% | +$4,919 |
| Grand Highlander Hybrid | 22 | 0% | +$7,117 |
| 4Runner | 19 | 0% | +$1,382 |
| Grand Highlander | 18 | 0% | +$1,895 |
| Tacoma Hybrid | 13 | 0% | +$2,890 |
| GR Corolla | 10 | 0% | +$122 |
| Highlander | 8 | 0% | +$2,117 |
| 4Runner Hybrid | 8 | 0% | +$1,120 |
| Highlander Hybrid | 7 | 0% | +$4,849 |
| Prius | 7 | 0% | +$122 |
| Land Cruiser | 6 | 0% | +$10,118 |
| Sequoia | 4 | 0% | +$2,117 |
| GR86 | 3 | 0% | +$122 |
2026 Tacoma
Tacoma SR5 RWD
+$122Fair
Celestial Silver Metallic
MSRP
$39,979
Advertised
$40,101
Escondido, CA
2026 Tacoma
Tacoma SR5 RWD
+$122Fair
Celestial Silver Metallic
MSRP
$39,979
Advertised
$40,101
Escondido, CA
2026 Tacoma
Tacoma SR5 RWD
+$122Fair
Celestial Silver Metallic
MSRP
$40,399
Advertised
$40,521
Escondido, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla LE FWD | $26,275 | +$122 | 14 | Oct 21, 2026 |
| 2027 CorollaCorolla SE FWD | $27,580 | +$122 | 14 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,275 | +$122 | 14 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $25,051 | +$122 | 14 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $58,185 | +$122 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $50,020 | +$2,117 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $49,411 | +$2,117 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $41,010 | +$2,117 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,927 | +$122 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $41,010 | +$2,117 | 47 | Oct 21, 2026 |