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Pricing posture
Prices above MSRP on nearly everything
97% of this dealer's priced Toyota inventory is listed above MSRP — 1,229 of 1,269 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
1269
Avg Markup
+$2,278
At/Below MSRP
40
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 362 | 1% | +$2,436 |
| Camry | 241 | 0% | +$2,491 |
| Sienna | 155 | 0% | +$2,899 |
| Grand Highlander Hybrid | 118 | 2% | +$4,878 |
| Corolla | 113 | 0% | +$1,790 |
| Tacoma | 73 | 0% | +$480 |
| Prius | 36 | 6% | +$349 |
| Tundra | 35 | 60% | -$1,359 |
| Corolla Cross | 31 | 10% | +$938 |
| Highlander Hybrid | 26 | 0% | +$2,480 |
| GR Corolla | 16 | 38% | +$812 |
| 4Runner | 16 | 0% | +$480 |
| Land Cruiser | 14 | 0% | +$3,373 |
| Tacoma Hybrid | 13 | 0% | +$480 |
| Sequoia | 7 | 29% | -$734 |
| 4Runner Hybrid | 6 | 0% | +$1,313 |
| Highlander | 4 | 0% | +$2,480 |
| Grand Highlander | 3 | 0% | +$480 |
2026 Tundra
Tundra Limited 4WD
-$3,140Good Deal
Lunar Rock
MSRP
$62,794
Advertised
$59,654
Daly City, CA
Hold
2027 Tacoma
Tacoma SR5 RWD
+$480Fair
Celestial Silver Metallic
MSRP
$41,904
Advertised
$42,384
Daly City, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius XLE FWD | $36,478 | +$480 | 17 | Oct 21, 2026 |
| 2027 PriusPrius XLE FWD | $36,304 | +$480 | 41 | Oct 21, 2026 |
| 2027 PriusPrius LE FWD | $30,884 | +$480 | 17 | Oct 21, 2026 |
| 2026 GR CorollaGRMN Corolla AWD | $77,024 | +$10,860 | 13 | Oct 21, 2026 |
| 2026 SiennaSienna XSE AWD | $55,815 | +$2,980 | 26 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $36,619 | +$480 | 26 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $36,619 | +$480 | 26 | Oct 21, 2026 |
| 2027 CorollaCorolla Hybrid LE FWD | $30,394 | +$2,480 | 38 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,634 | +$480 | 13 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $25,409 | +$480 | 42 | Oct 21, 2026 |