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Longo Toyota

El Monte, CA

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Pricing posture

Prices above MSRP on some inventory

89% of this dealer's priced Toyota inventory is listed above MSRP — 1,755 of 1,969 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

1969

Avg Markup

-$149

At/Below MSRP

214

Models

19

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
Camry5171%+$117
Tacoma33524%-$396
Corolla2910%+$129
RAV42240%+$122
Corolla Cross1490%+$136
Tundra10291%-$2,390
Sienna620%+$122
4Runner560%+$231
Prius4159%-$1,028
Grand Highlander Hybrid390%+$122
Tacoma Hybrid3429%-$843
GR Corolla270%+$122
Sequoia2223%-$1,320
4Runner Hybrid190%+$122
Highlander Hybrid160%+$122
Grand Highlander160%+$120
Land Cruiser110%+$122
Highlander50%+$122
GR8630%+$122

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2027 PriusPrius LE FWD$31,040+$12215Oct 22, 2026
2027 PriusPrius XLE FWD$36,114+$12245Oct 22, 2026
2027 PriusPrius XLE FWD$35,114+$12234Oct 22, 2026
2027 PriusPrius Limited FWD$39,341+$8588Oct 22, 2026
2027 PriusPrius Limited FWD$39,341+$8582Oct 22, 2026
2027 PriusPrius XLE FWD$36,077+$8535Oct 22, 2026
2027 PriusPrius XLE FWD$35,354+$8524Oct 22, 2026
2027 GR86GR86 Premium AT RWD$44,674+$12211Oct 22, 2026
2027 GR86GR86 Premium AT RWD$40,211+$12233Oct 22, 2026
2027 GR86GR86 Premium MT RWD$42,276+$1226Oct 22, 2026