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Pricing posture
Prices above MSRP on some inventory
51% of this dealer's priced Toyota inventory is listed above MSRP — 150 of 294 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
294
Avg Markup
-$491
At/Below MSRP
144
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 51 | 0% | +$122 |
| Tacoma | 45 | 56% | -$878 |
| Corolla | 36 | 64% | -$220 |
| Camry | 34 | 97% | -$654 |
| Tundra | 34 | 59% | -$1,407 |
| Sienna | 20 | 25% | -$53 |
| Corolla Cross | 19 | 53% | -$352 |
| 4Runner | 11 | 36% | -$223 |
| Grand Highlander Hybrid | 8 | 63% | -$566 |
| Sequoia | 6 | 83% | -$1,128 |
| GR Corolla | 5 | 0% | +$122 |
| 4Runner Hybrid | 4 | 50% | -$353 |
| Land Cruiser | 4 | 0% | +$122 |
| Prius | 4 | 75% | -$416 |
| Tacoma Hybrid | 4 | 50% | -$778 |
| Highlander | 4 | 100% | -$978 |
| Grand Highlander | 3 | 67% | -$611 |
| Highlander Hybrid | 2 | 50% | -$428 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,678Good Deal
Ice Cap
MSRP
$47,359
Advertised
$45,681
Cathedral City, CA
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,678Good Deal
Mudbath
MSRP
$54,029
Advertised
$52,351
Cathedral City, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Corolla CrossCorolla Cross LE FWD | $29,650 | -$778 | 26 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $34,655 | -$778 | 32 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,212 | -$378 | 23 | Oct 21, 2026 |
| 2027 CorollaCorolla Hybrid SE FWD | $30,588 | +$122 | 14 | Oct 21, 2026 |
| 2027 CorollaCorolla Hybrid LE FWD | $28,318 | +$122 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $42,310 | +$122 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,805 | +$122 | 52 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $34,820 | +$122 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,306 | +$122 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,975 | +$122 | 47 | Oct 21, 2026 |