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Pricing posture
Prices above MSRP on some inventory
52% of this dealer's priced Toyota inventory is listed above MSRP — 113 of 218 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
218
Avg Markup
-$390
At/Below MSRP
105
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 54 | 7% | +$126 |
| Camry | 43 | 100% | -$757 |
| Grand Highlander Hybrid | 28 | 4% | +$374 |
| Corolla | 23 | 91% | -$452 |
| Tacoma | 17 | 100% | -$1,478 |
| Sienna | 13 | 0% | +$584 |
| Tundra | 7 | 100% | -$4,107 |
| Prius | 6 | 33% | -$278 |
| Highlander Hybrid | 5 | 0% | +$205 |
| Tacoma Hybrid | 5 | 80% | -$838 |
| GR Corolla | 4 | 75% | -$1,653 |
| Land Cruiser | 3 | 0% | +$1,829 |
| 4Runner | 3 | 0% | +$2,121 |
| Sequoia | 2 | 100% | -$5,078 |
| GR86 | 2 | 0% | +$122 |
| 4Runner Hybrid | 2 | 50% | -$1,878 |
| Corolla Cross | 1 | 0% | +$122 |
2026 Tundra
Tundra Platinum 4WD
-$4,878Good Deal
Wind Chill Pearl
MSRP
$78,586
Advertised
$73,708
Novato, CA
2026 Tundra
Tundra Platinum 4WD
-$3,878Good Deal
Wind Chill Pearl
MSRP
$71,514
Advertised
$67,636
Novato, CA
2026 Camry
Camry XSE FWD
-$1,378Good Deal
Midnight Black Metallic
MSRP
$41,673
Advertised
$40,295
Novato, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna Woodland Edition AWD | $53,187 | -$878 | 23 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $58,258 | +$122 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $34,391 | +$122 | 48 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $43,721 | +$122 | 39 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $44,711 | -$378 | 48 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,281 | +$122 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,711 | +$122 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,631 | +$122 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $38,881 | +$122 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,810 | +$122 | 48 | Oct 21, 2026 |