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Simmons Rockwell Ford, Inc.
Hornell, NY
Vehicles
79
Avg Markup
-$2,956
At/Below MSRP
79
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 29 | 100% | -$4,724 |
| Explorer | 20 | 100% | -$1,900 |
| Maverick | 9 | 100% | -$222 |
| Super Duty | 8 | 100% | -$3,438 |
| Bronco Sport | 8 | 100% | -$2,250 |
| Bronco | 3 | 100% | -$3,000 |
| Expedition | 1 | 100% | $0 |
| Ranger | 1 | 100% | -$2,000 |
2026 F-150
FordLariat
-$5,000Great Deal
Carbonized Gray Metallic
MSRP
$72,055
Advertised
$67,055
Hornell, NY
2026 F-150
FordXLT
-$4,500Good Deal
Argon Blue Metallic
MSRP
$60,180
Advertised
$55,680
Hornell, NY
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 MaverickXL | $32,360 | $0 | 50 | Sep 5, 2026 |
| 2026 MaverickLariat | $41,580 | $0 | 57 | Sep 5, 2026 |
| 2026 MaverickXL | $32,360 | $0 | 37 | Sep 5, 2026 |
| 2026 MaverickXLT | $34,710 | $0 | 71 | Sep 5, 2026 |
| 2026 ExplorerST-Line | $46,745 | -$4,500 | 37 | Sep 5, 2026 |
| 2026 ExplorerActive | $41,225 | -$4,500 | 35 | Sep 5, 2026 |
| 2026 ExplorerActive | $41,225 | -$4,500 | 37 | Sep 5, 2026 |
| 2026 ExplorerST-Line | $46,745 | -$4,500 | 71 | Sep 5, 2026 |
| 2026 Super DutyF-250 LARIAT | $74,040 | -$1,000 | 35 | Sep 5, 2026 |
| 2026 Super DutyF-250 XLT | $73,900 | -$1,000 | 38 | Sep 5, 2026 |