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Pricing posture
Prices above MSRP on some inventory
63% of this dealer's priced Toyota inventory is listed above MSRP — 138 of 220 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
220
Avg Markup
-$442
At/Below MSRP
82
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 38 | 13% | +$429 |
| Camry | 35 | 37% | +$131 |
| Tacoma | 26 | 100% | -$2,212 |
| Tundra | 25 | 100% | -$3,325 |
| Sienna | 15 | 0% | +$495 |
| Corolla | 14 | 0% | +$495 |
| Grand Highlander Hybrid | 11 | 0% | +$495 |
| Corolla Cross | 9 | 67% | -$237 |
| 4Runner | 8 | 13% | +$168 |
| Highlander Hybrid | 7 | 0% | +$495 |
| Grand Highlander | 6 | 0% | +$495 |
| Land Cruiser | 6 | 0% | +$495 |
| Highlander | 5 | 0% | +$495 |
| 4Runner Hybrid | 4 | 25% | -$310 |
| Sequoia | 4 | 50% | -$5 |
| Tacoma Hybrid | 3 | 100% | -$3,058 |
| GR Corolla | 2 | 0% | +$495 |
| GR86 | 1 | 0% | +$495 |
| Prius | 1 | 0% | +$495 |
2026 Tundra
Tundra 1794 Edition 4WD
-$3,620Good Deal
Lunar Rock
MSRP
$77,173
Advertised
$73,553
Prescott, AZ
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $58,338 | +$495 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,638 | +$495 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $45,988 | -$5 | 35 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,023 | +$495 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $38,404 | -$5 | 35 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $46,204 | +$495 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,988 | +$495 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $43,405 | +$495 | 33 | Oct 21, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $88,598 | +$495 | 24 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $64,831 | -$3,878 | 45 | Oct 19, 2026 |