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Pricing posture
Prices above MSRP on nearly everything
90% of this dealer's priced Toyota inventory is listed above MSRP — 157 of 174 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
174
Avg Markup
+$1,298
At/Below MSRP
17
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 39 | 0% | +$1,494 |
| Camry | 32 | 0% | +$1,781 |
| Tacoma | 24 | 21% | +$1,151 |
| Tundra | 23 | 39% | +$245 |
| Sienna | 8 | 0% | +$1,494 |
| Corolla | 7 | 0% | +$1,494 |
| Corolla Cross | 7 | 0% | +$1,494 |
| 4Runner | 6 | 0% | +$1,494 |
| Grand Highlander Hybrid | 6 | 0% | +$1,494 |
| Highlander Hybrid | 5 | 0% | +$1,494 |
| Tacoma Hybrid | 4 | 50% | -$81 |
| Sequoia | 3 | 0% | +$1,494 |
| Prius | 3 | 0% | +$1,494 |
| Grand Highlander | 3 | 0% | +$1,494 |
| 4Runner Hybrid | 2 | 0% | +$1,494 |
| GR Corolla | 1 | 100% | -$289 |
| Land Cruiser | 1 | 0% | +$3,189 |
2026 RAV4
RAV4 XLE Premium FWD
+$1,494Above Avg
Ice Cap
MSRP
$38,699
Advertised
$40,193
Lake Havasu City, AZ
2026 RAV4
RAV4 XLE Premium FWD
+$1,494Above Avg
Ice Cap
MSRP
$38,964
Advertised
$40,458
Lake Havasu City, AZ
2026 RAV4
RAV4 XLE Premium FWD
+$1,494Above Avg
Ice Cap
MSRP
$42,074
Advertised
$43,568
Lake Havasu City, AZ
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 SE AWD | $40,488 | +$1,494 | 22 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $46,977 | +$1,494 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $89,677 | +$1,494 | 44 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $62,136 | +$1,494 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $48,708 | +$1,494 | 47 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $50,827 | +$1,494 | 62 | Oct 19, 2026 |
| 2026 4Runner4Runner Limited FT4WD | $63,732 | +$1,494 | 38 | Oct 19, 2026 |
| 2026 4Runner4Runner TRD Sport Premium PT4WD | $61,342 | +$1,494 | 42 | Oct 19, 2026 |
| 2026 TundraTundra TRD Pro 4WD | $79,263 | +$1,494 | 110 | Oct 12, 2026 |
| 2026 HighlanderHighlander Limited AWD | $57,524 | +$1,494 | 15 | Oct 10, 2026 |