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Pricing posture
Does not price above MSRP
3% of this dealer's priced Toyota inventory is listed above MSRP — 4 of 122 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
122
Avg Markup
-$1,846
At/Below MSRP
118
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 21 | 100% | -$1,662 |
| Corolla | 20 | 100% | -$1,081 |
| Tundra | 18 | 100% | -$4,089 |
| Camry | 18 | 100% | -$1,706 |
| RAV4 | 16 | 100% | -$1,389 |
| Corolla Cross | 6 | 100% | -$860 |
| 4Runner | 4 | 100% | -$283 |
| Sienna | 3 | 33% | -$61 |
| Sequoia | 3 | 67% | -$508 |
| Grand Highlander Hybrid | 3 | 100% | -$3,360 |
| Highlander | 2 | 100% | -$2,411 |
| Prius | 1 | 100% | -$1,419 |
| Grand Highlander | 1 | 100% | -$2,950 |
| GR86 | 1 | 0% | +$200 |
| Tacoma Hybrid | 1 | 100% | -$3,080 |
| 4Runner Hybrid | 1 | 100% | $0 |
| GR Corolla | 1 | 100% | -$3,222 |
| Highlander Hybrid | 1 | 100% | -$3,585 |
| Land Cruiser | 1 | 100% | -$5,193 |
2026 Tundra
Tundra Platinum 4WD
-$4,950Good Deal
Wind Chill Pearl
MSRP
$81,561
Advertised
$76,611
Jasper, AL
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna XLE FWD | $51,083 | +$200 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,351 | -$1,710 | 33 | Oct 21, 2026 |
| 2026 SequoiaSequoia Limited 4WD | $82,308 | +$200 | 15 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $62,309 | -$3,644 | 16 | Oct 19, 2026 |
| 2026 TundraTundra Limited RWD | $58,850 | -$3,354 | 16 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $57,870 | -$3,391 | 16 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 RWD | $39,751 | -$1,887 | 16 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $54,996 | -$3,081 | 31 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 RWD | $42,500 | -$649 | 72 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport RWD | $42,237 | -$1,944 | 31 | Oct 19, 2026 |