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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 2 of 141 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
141
Avg Markup
+$22
At/Below MSRP
139
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 27 | 100% | $0 |
| Camry | 22 | 95% | +$11 |
| RAV4 | 18 | 100% | -$1 |
| Corolla | 18 | 100% | $0 |
| Tundra | 16 | 100% | $0 |
| Corolla Cross | 8 | 88% | +$358 |
| Sienna | 7 | 100% | $0 |
| Grand Highlander | 6 | 100% | $0 |
| 4Runner | 4 | 100% | $0 |
| Grand Highlander Hybrid | 4 | 100% | $0 |
| Sequoia | 4 | 100% | $0 |
| Highlander Hybrid | 2 | 100% | $0 |
| Highlander | 2 | 100% | $0 |
| GR Corolla | 1 | 100% | $0 |
| Tacoma Hybrid | 1 | 100% | $0 |
| Land Cruiser | 1 | 100% | $0 |
2026 RAV4
RAV4 XLE Premium FWD
$0Good Deal
Wind Chill Pearl
MSRP
$40,987
Advertised
$40,987
Rainbow City, AL
2026 Camry
Camry LE FWD
$0Good Deal
Midnight Black Metallic
MSRP
$32,012
Advertised
$32,012
Rainbow City, AL
2027 Camry
Camry SE FWD
$0Good Deal
Midnight Black Metallic
MSRP
$35,382
Advertised
$35,382
Rainbow City, AL
2027 Camry
Camry LE FWD
$0Good Deal
Midnight Black Metallic
MSRP
$32,128
Advertised
$32,128
Rainbow City, AL
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla LE FWD | $26,333 | $0 | 14 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Limited AWD | $58,325 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $39,854 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $48,336 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $41,085 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $45,386 | $0 | 26 | Oct 21, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $91,637 | $0 | 15 | Oct 19, 2026 |
| 2026 TundraTundra SR5 RWD | $55,338 | $0 | 16 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $48,084 | $0 | 31 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 RWD | $41,354 | $0 | 31 | Oct 19, 2026 |