← All dealers
Pricing posture
Does not price above MSRP
7% of this dealer's priced Toyota inventory is listed above MSRP — 23 of 320 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
320
Avg Markup
-$659
At/Below MSRP
297
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 73 | 93% | -$1,392 |
| Tundra | 47 | 89% | -$1,591 |
| Camry | 43 | 100% | -$590 |
| RAV4 | 42 | 86% | +$114 |
| Grand Highlander | 28 | 89% | +$43 |
| Corolla | 20 | 100% | -$72 |
| 4Runner | 15 | 100% | -$716 |
| Sequoia | 13 | 100% | -$99 |
| Corolla Cross | 8 | 88% | +$100 |
| Sienna | 8 | 100% | -$332 |
| Grand Highlander Hybrid | 7 | 86% | +$114 |
| Highlander Hybrid | 6 | 100% | $0 |
| Land Cruiser | 4 | 100% | $0 |
| Highlander | 4 | 75% | -$306 |
| GR86 | 1 | 0% | +$798 |
| 4Runner Hybrid | 1 | 100% | $0 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$4,361Good Deal
Underground
MSRP
$45,360
Advertised
$40,999
Tuscaloosa, AL
2026 Tacoma
Tacoma TRD Sport RWD
-$4,118Good Deal
Underground
MSRP
$43,005
Advertised
$38,887
Tuscaloosa, AL
2026 Tacoma
Tacoma SR5 4WD
-$4,091Good Deal
Heritage Blue
MSRP
$43,084
Advertised
$38,993
Tuscaloosa, AL
Hold
2026 Tacoma
Tacoma TRD Sport RWD
-$3,117Good Deal
Underground
MSRP
$43,005
Advertised
$39,888
Tuscaloosa, AL
2026 Tacoma
Tacoma TRD Sport RWD
-$3,117Good Deal
Underground
MSRP
$43,005
Advertised
$39,888
Tuscaloosa, AL
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $58,014 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $43,769 | $0 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,969 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE FWD | $38,081 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $38,569 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $41,495 | $0 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $41,495 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $33,994 | $0 | 33 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $34,209 | $0 | 33 | Oct 21, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $86,050 | $0 | 14 | Oct 19, 2026 |