Deal Sheet: 2026 Sorento Plug-in Hybrid EX AWD

Raceway Kia of Freehold · Freehold, NJ · VIN: KNDRJDJH5T5430730

Negotiation Guide

Opening Offer

$47,931

Fair Price

$49,431

Walk Away Above

$49,733

• Recent buyers paid ~$604 below MSRP

Price Breakdown

Est. Dealer Cost$45,032

Est. Invoice$46,533

Holdback (est.)$1,501

MSRP (Sticker)$50,035

Asking Price$49,740

Markup-$295

Est. Dealer Margin on This Car$4,709

Percentile88% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold52

Avg Markup-$604

Median Markup-$385

Best Deal-$1,465

Worst Deal-$88

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory262 vehicles

Avg Markup (All Models)-$796

Avg Markup (Sorento Plug-in Hybrid)-$521

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$750

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