Deal Sheet: 2026 Sorento Plug-in Hybrid EX AWD

Raceway Kia of Freehold · Freehold, NJ · VIN: KNDRJDJH4T5432677

Negotiation Guide

Opening Offer

$48,439

Fair Price

$49,939

Walk Away Above

$50,234

• Recent buyers paid ~$591 below MSRP

Price Breakdown

Est. Dealer Cost$45,477

Est. Invoice$46,993

Holdback (est.)$1,516

MSRP (Sticker)$50,530

Asking Price$50,204

Markup-$326

Est. Dealer Margin on This Car$4,727

Percentile80% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold48

Avg Markup-$591

Median Markup-$381

Best Deal-$1,465

Worst Deal-$88

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$795

Avg Markup (Sorento Plug-in Hybrid)-$521

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$747

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