Deal Sheet: 2026 Sorento Plug-in Hybrid EX AWD

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDRJDJH0T5432658

Negotiation Guide

Opening Offer

$47,934

Fair Price

$49,434

Walk Away Above

$49,717

• Recent buyers paid ~$566 below MSRP

Price Breakdown

Est. Dealer Cost$45,000

Est. Invoice$46,500

Holdback (est.)$1,500

MSRP (Sticker)$50,000

Asking Price$49,711

Markup-$289

Est. Dealer Margin on This Car$4,711

Percentile90% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold54

Avg Markup-$566

Median Markup-$379

Best Deal-$1,465

Worst Deal-$88

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)-$908

Avg Markup (Sorento Plug-in Hybrid)-$680

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,050

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