Deal Sheet: 2026 Sorento Plug-in Hybrid EX AWD

University Kia · Durham, NC · VIN: KNDRJDJH0T5430697

Negotiation Guide

Opening Offer

$50,259

Fair Price

$51,759

Walk Away Above

$52,042

• Recent buyers paid ~$566 below MSRP

Price Breakdown

Est. Dealer Cost$47,093

Est. Invoice$48,662

Holdback (est.)$1,570

MSRP (Sticker)$52,325

Asking Price$51,923

Markup-$402

Est. Dealer Margin on This Car$4,831

Percentile58% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold54

Avg Markup-$566

Median Markup-$379

Best Deal-$1,465

Worst Deal-$88

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$708

Avg Markup (Sorento Plug-in Hybrid)-$774

% Below MSRP69%

Avg Days to Sell27 days

Avg Sold Markup-$803

Cheaper Sorento Plug-in Hybrid EX AWD Inventory

Palm Springs KiaCathedral City, CA

-$1,543$51,98247d

Folsom Lake KiaFolsom, CA

-$1,535$51,66047d

Roseville KiaRoseville, CA

-$1,474$51,36147d

Folsom Lake KiaFolsom, CA

-$1,449$51,24142d

Fiesta KiaIndio, CA

-$1,434$49,69629d

Kia of MarinNovato, CA

-$1,432$51,15347d

Kia of VacavilleVacaville, CA

-$1,423$49,64240d

Folsom Lake KiaFolsom, CA

-$1,423$49,64247d

Palm Springs KiaCathedral City, CA

-$1,423$49,64212d

Tom Dolan's Reno KiaReno, NV

-$1,407$51,03347d