Deal Sheet: 2026 Sorento Hybrid EX

Deacon Jones Kia · Goldsboro, NC · VIN: KNDRHDJG7T5544876

Negotiation Guide

Opening Offer

$42,123

Fair Price

$43,623

Walk Away Above

$44,021

• Recent buyers paid ~$797 below MSRP

Price Breakdown

Est. Dealer Cost$39,978

Est. Invoice$41,311

Holdback (est.)$1,333

MSRP (Sticker)$44,420

Asking Price$43,892

Markup-$528

Est. Dealer Margin on This Car$3,914

Percentile90% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sorento Hybrid)-$528

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

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