This Is Already a Great Deal
Opening Offer
$38,973
Asking Price
$40,178
Max Price
$40,178
- • Recent buyers paid ~$793 below MSRP
- • Asking price is already $334 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,175
Est. Invoice$38,414
Holdback (est.)$1,239
MSRP (Sticker)$41,305
Asking Price$40,178
Markup-$1,127
Est. Dealer Margin on This Car$3,004
Percentile19% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold976
Avg Markup-$793
Median Markup-$737
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory388 vehicles
Avg Markup (All Models)-$1,175
Avg Markup (Sorento Hybrid)-$1,454
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,127
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