Deal Sheet: 2026 Sorento Hybrid EX

Jenkins Kia of Cocoa · Cocoa, FL · VIN: KNDRH4JG0T5478803

Negotiation Guide

Opening Offer

$40,532

Fair Price

$42,032

Walk Away Above

$42,546

• Recent buyers paid ~$797 below MSRP
• Sitting 89 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$38,754

Est. Invoice$40,046

Holdback (est.)$1,292

MSRP (Sticker)$43,060

Asking Price$42,481

Markup-$579

Est. Dealer Margin on This Car$3,727

Percentile86% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$643

Avg Markup (Sorento Hybrid)-$766

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$680

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