Deal Sheet: 2026 Sportage Hybrid EX

Route 6 Automall Kia · Swansea, MA · VIN: KNDPVDDG9T7353346

Negotiation Guide

Opening Offer

$34,481

Fair Price

$35,981

Walk Away Above

$36,491

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$33,300

Est. Invoice$34,410

Holdback (est.)$1,110

MSRP (Sticker)$37,000

Asking Price$36,380

Markup-$620

Est. Dealer Margin on This Car$3,080

Percentile44% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$682

Avg Markup (Sportage Hybrid)-$695

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$664

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