Deal Sheet: 2026 Sportage Hybrid EX

First Kia · Simi Valley, CA · VIN: KNDPVDDG7T7400941

Negotiation Guide

Opening Offer

$35,040

Fair Price

$36,540

Walk Away Above

$36,880

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$33,498

Est. Invoice$34,615

Holdback (est.)$1,117

MSRP (Sticker)$37,220

Asking Price$36,565

Markup-$655

Est. Dealer Margin on This Car$3,067

Percentile37% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$845

Avg Markup (Sportage Hybrid)-$672

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$770

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