Deal Sheet: 2026 Sportage Hybrid EX

Hilltop Kia · Richmond, CA · VIN: KNDPVDDG6T7378690

Negotiation Guide

Opening Offer

$34,392

Fair Price

$35,892

Walk Away Above

$36,401

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$33,219

Est. Invoice$34,326

Holdback (est.)$1,107

MSRP (Sticker)$36,910

Asking Price$36,428

Markup-$482

Est. Dealer Margin on This Car$3,209

Percentile85% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$886

Avg Markup (Sportage Hybrid)-$533

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$912

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