Deal Sheet: 2026 Sportage Hybrid EX

North County Kia · Escondido, CA · VIN: KNDPVDDG2T7406744

Negotiation Guide

Opening Offer

$33,480

Fair Price

$34,980

Walk Away Above

$35,320

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$32,094

Est. Invoice$33,164

Holdback (est.)$1,070

MSRP (Sticker)$35,660

Asking Price$35,088

Markup-$572

Est. Dealer Margin on This Car$2,994

Percentile65% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory323 vehicles

Avg Markup (All Models)-$1,014

Avg Markup (Sportage Hybrid)-$671

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$942

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