Deal Sheet: 2026 Seltos S

Sooner Kia of Norman · Norman, OK · VIN: KNDEU2AA9T7938331

Negotiation Guide

Opening Offer

$25,316

Fair Price

$26,816

Walk Away Above

$27,198

• Recent buyers paid ~$580 below MSRP
• Sitting 50 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$24,822

Est. Invoice$25,649

Holdback (est.)$827

MSRP (Sticker)$27,580

Asking Price$27,145

Markup-$435

Est. Dealer Margin on This Car$2,323

Percentile82% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold3057

Avg Markup-$580

Median Markup-$551

Best Deal-$1,120

Worst Deal-$294

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory610 vehicles

Avg Markup (All Models)-$750

Avg Markup (Seltos)-$506

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup-$794

Cheaper Seltos S Inventory

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Della KiaPlattsburgh, NY

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Orr Kia of BossierBossier City, LA

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