Negotiation Guide
Opening Offer
$25,234
Fair Price
$26,734
Walk Away Above
$27,102
- • Recent buyers paid ~$569 below MSRP
- • Sitting 74 days (avg 46) — extra leverage
Price Breakdown
Est. Dealer Cost$24,723
Est. Invoice$25,547
Holdback (est.)$824
MSRP (Sticker)$27,470
Asking Price$26,752
Markup-$718
Est. Dealer Margin on This Car$2,029
Percentile32% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold2803
Avg Markup-$569
Median Markup-$502
Best Deal-$1,106
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$1,015
Avg Markup (Seltos)-$801
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,104
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00374d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61874d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61874d
Orr Kia of BossierBossier City, LA
-$983$27,44274d
Kia of BillingsBillings, MT
-$971$28,33974d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10774d
Kia of San AngeloSan Angelo, TX
-$966$29,53974d
Kia of BradleyBradley, IL
-$964$29,25174d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25174d
Crain Kia of ConwayConway, AR
-$957$28,20374d