Deal Sheet: 2026 Seltos SX

Bridgewater Kia · Bridgewater, NJ · VIN: KNDETCA7XT7942210

Negotiation Guide

Opening Offer

$30,933

Fair Price

$32,433

Walk Away Above

$32,987

• Recent buyers paid ~$1,107 below MSRP

Price Breakdown

Est. Dealer Cost$30,186

Est. Invoice$31,192

Holdback (est.)$1,006

MSRP (Sticker)$33,540

Asking Price$32,655

Markup-$885

Est. Dealer Margin on This Car$2,469

Percentile76% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold180

Avg Markup-$1,107

Median Markup-$1,052

Best Deal-$1,429

Worst Deal-$719

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory423 vehicles

Avg Markup (All Models)-$861

Avg Markup (Seltos)-$546

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$878

Cheaper Seltos SX Inventory

Matt Castrucci KiaDayton, OH

-$1,536$33,46448d

Billion Kia of Rapid CityRapid City, SD

-$1,499$33,23648d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,492$33,47848d

Wilson KiaBrandon, MS

-$1,491$33,24948d

Matt Castrucci KiaDayton, OH

-$1,484$32,71648d

Dyer KiaLake Wales, FL

-$1,474$33,39648d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,460$33,09548d

Fred Anderson Kia of GreenvilleGreenville, SC

-$1,459$33,03648d

Billion Kia of Rapid CityRapid City, SD

-$1,449$32,99148d

Matt Castrucci KiaDayton, OH

-$1,447$33,03348d