Negotiation Guide
Opening Offer
$30,368
Fair Price
$31,868
Walk Away Above
$32,422
- • Recent buyers paid ~$1,107 below MSRP
Price Breakdown
Est. Dealer Cost$29,678
Est. Invoice$30,667
Holdback (est.)$989
MSRP (Sticker)$32,975
Asking Price$31,994
Markup-$981
Est. Dealer Margin on This Car$2,317
Percentile59% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold180
Avg Markup-$1,107
Median Markup-$1,052
Best Deal-$1,429
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (Seltos)-$852
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,040
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46448d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23648d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47848d
Wilson KiaBrandon, MS
-$1,491$33,24948d
Matt Castrucci KiaDayton, OH
-$1,484$32,71648d
Dyer KiaLake Wales, FL
-$1,474$33,39648d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09548d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03648d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99148d
Matt Castrucci KiaDayton, OH
-$1,447$33,03348d