Negotiation Guide
Opening Offer
$32,207
Fair Price
$33,707
Walk Away Above
$34,263
- • Recent buyers paid ~$1,113 below MSRP
Price Breakdown
Est. Dealer Cost$31,338
Est. Invoice$32,383
Holdback (est.)$1,045
MSRP (Sticker)$34,820
Asking Price$33,817
Markup-$1,003
Est. Dealer Margin on This Car$2,479
Percentile53% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold214
Avg Markup-$1,113
Median Markup-$1,063
Best Deal-$1,491
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory229 vehicles
Avg Markup (All Models)-$847
Avg Markup (Seltos)-$634
% Below MSRP49%
Avg Days to Sell32 days
Avg Sold Markup-$897
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46452d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23652d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47852d
Matt Castrucci KiaDayton, OH
-$1,484$32,71652d
Dyer KiaLake Wales, FL
-$1,474$33,39652d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09552d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03652d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99152d
Matt Castrucci KiaDayton, OH
-$1,447$33,03352d
Kia CountryCharleston, SC
-$1,447$33,25852d