Deal Sheet: 2026 Seltos SX

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDETCA79T7923681

Negotiation Guide

Opening Offer

$31,177

Fair Price

$32,677

Walk Away Above

$33,233

• Recent buyers paid ~$1,113 below MSRP

Price Breakdown

Est. Dealer Cost$30,411

Est. Invoice$31,425

Holdback (est.)$1,014

MSRP (Sticker)$33,790

Asking Price$32,770

Markup-$1,020

Est. Dealer Margin on This Car$2,359

Percentile50% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold214

Avg Markup-$1,113

Median Markup-$1,063

Best Deal-$1,491

Worst Deal-$719

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$900

Avg Markup (Seltos)-$650

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,071

Cheaper Seltos SX Inventory

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Billion Kia of Rapid CityRapid City, SD

-$1,499$33,23652d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,492$33,47852d

Matt Castrucci KiaDayton, OH

-$1,484$32,71652d

Dyer KiaLake Wales, FL

-$1,474$33,39652d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,460$33,09552d

Fred Anderson Kia of GreenvilleGreenville, SC

-$1,459$33,03652d

Billion Kia of Rapid CityRapid City, SD

-$1,449$32,99152d

Matt Castrucci KiaDayton, OH

-$1,447$33,03352d

Kia CountryCharleston, SC

-$1,447$33,25852d