Negotiation Guide
Opening Offer
$31,815
Fair Price
$33,315
Walk Away Above
$33,873
- • Recent buyers paid ~$1,115 below MSRP
Price Breakdown
Est. Dealer Cost$30,987
Est. Invoice$32,020
Holdback (est.)$1,033
MSRP (Sticker)$34,430
Asking Price$33,346
Markup-$1,084
Est. Dealer Margin on This Car$2,359
Percentile41% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold205
Avg Markup-$1,115
Median Markup-$1,060
Best Deal-$1,491
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory590 vehicles
Avg Markup (All Models)-$1,493
Avg Markup (Seltos)-$918
% Below MSRP39%
Avg Days to Sell36 days
Avg Sold Markup-$1,418
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46449d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23649d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47849d
Matt Castrucci KiaDayton, OH
-$1,484$32,71649d
Dyer KiaLake Wales, FL
-$1,474$33,39649d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09549d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03649d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99149d
Matt Castrucci KiaDayton, OH
-$1,447$33,03349d
Kia CountryCharleston, SC
-$1,447$33,25849d