Deal Sheet: 2026 Seltos SX

Nielsen Kia of Newton · Newton, NJ · VIN: KNDETCA78T7942660

Negotiation Guide

Opening Offer

$30,925

Fair Price

$32,425

Walk Away Above

$32,983

• Recent buyers paid ~$1,115 below MSRP

Price Breakdown

Est. Dealer Cost$30,186

Est. Invoice$31,192

Holdback (est.)$1,006

MSRP (Sticker)$33,540

Asking Price$32,655

Markup-$885

Est. Dealer Margin on This Car$2,469

Percentile76% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold205

Avg Markup-$1,115

Median Markup-$1,060

Best Deal-$1,491

Worst Deal-$719

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$752

Avg Markup (Seltos)-$697

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$782

Cheaper Seltos SX Inventory

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Billion Kia of Rapid CityRapid City, SD

-$1,499$33,23649d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,492$33,47849d

Matt Castrucci KiaDayton, OH

-$1,484$32,71649d

Dyer KiaLake Wales, FL

-$1,474$33,39649d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,460$33,09549d

Fred Anderson Kia of GreenvilleGreenville, SC

-$1,459$33,03649d

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-$1,449$32,99149d

Matt Castrucci KiaDayton, OH

-$1,447$33,03349d

Kia CountryCharleston, SC

-$1,447$33,25849d