Deal Sheet: 2026 Seltos SX

Kia of Fort Myers · Fort Myers, FL · VIN: KNDETCA77T7942519

Negotiation Guide

Opening Offer

$30,553

Fair Price

$32,053

Walk Away Above

$32,689

• Recent buyers paid ~$1,100 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$29,993

Est. Invoice$30,992

Holdback (est.)$1,000

MSRP (Sticker)$33,325

Asking Price$32,168

Markup-$1,157

Est. Dealer Margin on This Car$2,176

Percentile38% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold220

Avg Markup-$1,100

Median Markup-$1,052

Best Deal-$1,446

Worst Deal-$676

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory603 vehicles

Avg Markup (All Models)-$889

Avg Markup (Seltos)-$601

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,036

Cheaper Seltos SX Inventory

Matt Castrucci KiaDayton, OH

-$1,536$33,46447d

Billion Kia of Rapid CityRapid City, SD

-$1,499$33,23647d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,492$33,47847d

Wilson KiaBrandon, MS

-$1,491$33,24947d

Matt Castrucci KiaDayton, OH

-$1,484$32,71647d

Dyer KiaLake Wales, FL

-$1,474$33,39647d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,460$33,09547d

Fred Anderson Kia of GreenvilleGreenville, SC

-$1,459$33,03647d

Billion Kia of Rapid CityRapid City, SD

-$1,449$32,99147d

Matt Castrucci KiaDayton, OH

-$1,447$33,03347d