Negotiation Guide
Opening Offer
$30,414
Fair Price
$31,914
Walk Away Above
$32,549
- • Recent buyers paid ~$1,100 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$29,867
Est. Invoice$30,862
Holdback (est.)$996
MSRP (Sticker)$33,185
Asking Price$32,051
Markup-$1,134
Est. Dealer Margin on This Car$2,185
Percentile41% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold220
Avg Markup-$1,100
Median Markup-$1,052
Best Deal-$1,446
Worst Deal-$676
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory196 vehicles
Avg Markup (All Models)-$1,113
Avg Markup (Seltos)-$885
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,153
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46447d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23647d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47847d
Wilson KiaBrandon, MS
-$1,491$33,24947d
Matt Castrucci KiaDayton, OH
-$1,484$32,71647d
Dyer KiaLake Wales, FL
-$1,474$33,39647d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09547d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03647d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99147d
Matt Castrucci KiaDayton, OH
-$1,447$33,03347d