Negotiation Guide
Opening Offer
$32,075
Fair Price
$33,575
Walk Away Above
$34,133
- • Recent buyers paid ~$1,115 below MSRP
Price Breakdown
Est. Dealer Cost$31,221
Est. Invoice$32,262
Holdback (est.)$1,041
MSRP (Sticker)$34,690
Asking Price$33,709
Markup-$981
Est. Dealer Margin on This Car$2,488
Percentile58% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold205
Avg Markup-$1,115
Median Markup-$1,060
Best Deal-$1,491
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)-$849
Avg Markup (Seltos)-$634
% Below MSRP51%
Avg Days to Sell32 days
Avg Sold Markup-$899
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46450d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23650d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47850d
Matt Castrucci KiaDayton, OH
-$1,484$32,71650d
Dyer KiaLake Wales, FL
-$1,474$33,39650d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09550d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03650d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99150d
Matt Castrucci KiaDayton, OH
-$1,447$33,03350d
Kia CountryCharleston, SC
-$1,447$33,25850d