Deal Sheet: 2026 Seltos SX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDETCA73T7904317

Negotiation Guide

Opening Offer

$31,228

Fair Price

$32,728

Walk Away Above

$33,282

• Recent buyers paid ~$1,107 below MSRP

Price Breakdown

Est. Dealer Cost$30,452

Est. Invoice$31,467

Holdback (est.)$1,015

MSRP (Sticker)$33,835

Asking Price$32,807

Markup-$1,028

Est. Dealer Margin on This Car$2,356

Percentile51% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold180

Avg Markup-$1,107

Median Markup-$1,052

Best Deal-$1,429

Worst Deal-$719

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Seltos)-$575

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

Cheaper Seltos SX Inventory

Matt Castrucci KiaDayton, OH

-$1,536$33,46448d

Billion Kia of Rapid CityRapid City, SD

-$1,499$33,23648d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,492$33,47848d

Wilson KiaBrandon, MS

-$1,491$33,24948d

Matt Castrucci KiaDayton, OH

-$1,484$32,71648d

Dyer KiaLake Wales, FL

-$1,474$33,39648d

Ken Ganley Kia ClarksburgBridgeport, WV

-$1,460$33,09548d

Fred Anderson Kia of GreenvilleGreenville, SC

-$1,459$33,03648d

Billion Kia of Rapid CityRapid City, SD

-$1,449$32,99148d

Matt Castrucci KiaDayton, OH

-$1,447$33,03348d