Negotiation Guide
Opening Offer
$30,927
Fair Price
$32,427
Walk Away Above
$32,983
- • Recent buyers paid ~$1,113 below MSRP
Price Breakdown
Est. Dealer Cost$30,186
Est. Invoice$31,192
Holdback (est.)$1,006
MSRP (Sticker)$33,540
Asking Price$32,655
Markup-$885
Est. Dealer Margin on This Car$2,469
Percentile75% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold214
Avg Markup-$1,113
Median Markup-$1,063
Best Deal-$1,491
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$741
Avg Markup (Seltos)-$556
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$685
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46451d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23651d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47851d
Matt Castrucci KiaDayton, OH
-$1,484$32,71651d
Dyer KiaLake Wales, FL
-$1,474$33,39651d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09551d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03651d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99151d
Matt Castrucci KiaDayton, OH
-$1,447$33,03351d
Kia CountryCharleston, SC
-$1,447$33,25851d