Negotiation Guide
Opening Offer
$30,617
Fair Price
$32,117
Walk Away Above
$32,673
- • Recent buyers paid ~$1,113 below MSRP
Price Breakdown
Est. Dealer Cost$29,907
Est. Invoice$30,904
Holdback (est.)$997
MSRP (Sticker)$33,230
Asking Price$32,261
Markup-$969
Est. Dealer Margin on This Car$2,354
Percentile59% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold214
Avg Markup-$1,113
Median Markup-$1,063
Best Deal-$1,491
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$936
Avg Markup (Seltos)-$758
% Below MSRP56%
Avg Days to Sell33 days
Avg Sold Markup-$928
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46452d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23652d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47852d
Matt Castrucci KiaDayton, OH
-$1,484$32,71652d
Dyer KiaLake Wales, FL
-$1,474$33,39652d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09552d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03652d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99152d
Matt Castrucci KiaDayton, OH
-$1,447$33,03352d
Kia CountryCharleston, SC
-$1,447$33,25852d