Negotiation Guide
Opening Offer
$30,881
Fair Price
$32,381
Walk Away Above
$32,936
- • Recent buyers paid ~$1,109 below MSRP
Price Breakdown
Est. Dealer Cost$30,141
Est. Invoice$31,146
Holdback (est.)$1,005
MSRP (Sticker)$33,490
Asking Price$32,473
Markup-$1,017
Est. Dealer Margin on This Car$2,332
Percentile52% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold210
Avg Markup-$1,109
Median Markup-$1,056
Best Deal-$1,491
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory416 vehicles
Avg Markup (All Models)-$956
Avg Markup (Seltos)-$666
% Below MSRP65%
Avg Days to Sell37 days
Avg Sold Markup-$993
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46453d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23653d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47853d
Matt Castrucci KiaDayton, OH
-$1,484$32,71653d
Dyer KiaLake Wales, FL
-$1,474$33,39653d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09553d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03653d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99153d
Matt Castrucci KiaDayton, OH
-$1,447$33,03353d
Kia CountryCharleston, SC
-$1,447$33,25853d