Deal Sheet: 2026 Seltos EX

Jerry Seiner Kia, Salt Lake · Salt Lake City, UT · VIN: KNDER2AA8T7946423

Negotiation Guide

Opening Offer

$26,235

Fair Price

$27,735

Walk Away Above

$28,147

• Recent buyers paid ~$638 below MSRP
• Sitting 53 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$25,704

Est. Invoice$26,561

Holdback (est.)$857

MSRP (Sticker)$28,560

Asking Price$28,065

Markup-$495

Est. Dealer Margin on This Car$2,361

Percentile74% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1604

Avg Markup-$638

Median Markup-$594

Best Deal-$1,115

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$998

Avg Markup (Seltos)-$631

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$964

Cheaper Seltos EX Inventory

Kia Country of SavannahSavannah, GA

-$1,136$30,88453d

Kia Country of SavannahSavannah, GA

-$1,136$30,88453d

Performance KiaMoosic, PA

-$1,108$30,65253d

Hanlees KiaDavis, CA

-$1,107$31,18853d

Kia Country of SavannahSavannah, GA

-$1,092$30,12853d

Destination Kia of UticaYorkville, NY

-$1,056$30,66453d

Paramount Kia of AshevilleAsheville, NC

-$1,055$30,70553d

Kia of DuluthDuluth, MN

-$1,050$30,91053d

Thelen KiaBay City, MI

-$1,047$30,89853d

Destination Kia of UticaYorkville, NY

-$1,040$30,58553d