Negotiation Guide
Opening Offer
$35,296
Fair Price
$36,796
Walk Away Above
$37,291
- • Recent buyers paid ~$989 below MSRP
Price Breakdown
Est. Dealer Cost$34,007
Est. Invoice$35,140
Holdback (est.)$1,134
MSRP (Sticker)$37,785
Asking Price$36,822
Markup-$963
Est. Dealer Margin on This Car$2,816
Percentile45% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold270
Avg Markup-$989
Median Markup-$930
Best Deal-$1,386
Worst Deal-$678
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$845
Avg Markup (Niro)-$621
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$770
Cheaper Niro SX Inventory
Kia of StocktonStockton, CA
-$1,424$36,89115d
Folsom Lake KiaFolsom, CA
-$1,400$36,77552d
Roseville KiaRoseville, CA
-$1,400$36,77552d
Beaverton KiaBeaverton, OR
-$1,400$36,77578d
Landers KiaLittle Rock, AR
-$1,392$36,73889d
Roseville KiaRoseville, CA
-$1,388$36,94743d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70447d
Prescott Valley KiaPrescott Valley, AZ
-$1,385$36,82526d
George Gee KiaLiberty Lake, WA
-$1,378$36,79789d
Roseville KiaRoseville, CA
-$1,373$36,64252d