Negotiation Guide
Opening Offer
$35,109
Fair Price
$36,609
Walk Away Above
$37,370
- • Recent buyers paid ~$1,006 below MSRP
- • Sitting 47 days (avg 20) — extra leverage
Price Breakdown
Est. Dealer Cost$34,317
Est. Invoice$35,461
Holdback (est.)$1,144
MSRP (Sticker)$38,130
Asking Price$36,738
Markup-$1,392
Est. Dealer Margin on This Car$2,421
Percentile1% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup-$1,006
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory257 vehicles
Avg Markup (All Models)-$998
Avg Markup (Niro)-$948
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$992
Cheaper Niro SX Inventory
Folsom Lake KiaFolsom, CA
-$1,400$36,77510d
Roseville KiaRoseville, CA
-$1,400$36,77510d
Beaverton KiaBeaverton, OR
-$1,400$36,77536d
Roseville KiaRoseville, CA
-$1,388$36,9471d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7045d
George Gee KiaLiberty Lake, WA
-$1,378$36,79747d
Valley KiaModesto, CA
-$1,375$36,78031d
Roseville KiaRoseville, CA
-$1,373$36,64210d
Taylor Kia ToledoToledo, OH
-$1,372$36,76336d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,370$36,7605d