Negotiation Guide
Opening Offer
$32,365
Fair Price
$33,865
Walk Away Above
$34,475
- • Recent buyers paid ~$1,010 below MSRP
- • Sitting 32 days (avg 20) — extra leverage
Price Breakdown
Est. Dealer Cost$31,577
Est. Invoice$32,629
Holdback (est.)$1,053
MSRP (Sticker)$35,085
Asking Price$34,210
Markup-$875
Est. Dealer Margin on This Car$2,634
Percentile77% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold193
Avg Markup-$1,010
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory201 vehicles
Avg Markup (All Models)-$790
Avg Markup (Niro)-$723
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$837
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77511d
Folsom Lake KiaFolsom, CA
-$1,400$36,77511d
Beaverton KiaBeaverton, OR
-$1,400$36,77537d
Landers KiaLittle Rock, AR
-$1,392$36,73848d
Roseville KiaRoseville, CA
-$1,388$36,9472d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7046d
George Gee KiaLiberty Lake, WA
-$1,378$36,79748d
Valley KiaModesto, CA
-$1,375$36,78032d
Roseville KiaRoseville, CA
-$1,373$36,64211d
Taylor Kia ToledoToledo, OH
-$1,372$36,76337d