Negotiation Guide
Opening Offer
$33,201
Fair Price
$34,701
Walk Away Above
$35,196
- • Recent buyers paid ~$989 below MSRP
Price Breakdown
Est. Dealer Cost$32,121
Est. Invoice$33,192
Holdback (est.)$1,071
MSRP (Sticker)$35,690
Asking Price$34,757
Markup-$933
Est. Dealer Margin on This Car$2,636
Percentile56% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold270
Avg Markup-$989
Median Markup-$930
Best Deal-$1,386
Worst Deal-$678
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$892
Avg Markup (Niro)-$715
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$858
Cheaper Niro SX Inventory
Kia of StocktonStockton, CA
-$1,424$36,89116d
Folsom Lake KiaFolsom, CA
-$1,400$36,77553d
Roseville KiaRoseville, CA
-$1,400$36,77553d
Beaverton KiaBeaverton, OR
-$1,400$36,77579d
Landers KiaLittle Rock, AR
-$1,392$36,73890d
Roseville KiaRoseville, CA
-$1,388$36,94744d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70448d
Prescott Valley KiaPrescott Valley, AZ
-$1,385$36,82527d
George Gee KiaLiberty Lake, WA
-$1,378$36,79790d
Roseville KiaRoseville, CA
-$1,373$36,64253d